Customer Acquisition

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Two male interior designers in a design studio looking at warm-toned paint and fabric color swatches

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

AuthorDr. Tiffany Raymond, PhD

Two women having coffee sitting in a cafe

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

Millennials and Gen Z are often lumped under the same category of “young consumers,” yet if you peel back the layers, you’ll find their distinct preferences and behaviors reflect unique profiles.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Mar 21, 2025Article5 mins read

Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 28, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 16, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 17, 2024Article3 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 21, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 9, 2024Article3 mins read

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 26, 2024Article3 mins read

Small BusinessMarketing

Tips on how to improve customer experience

AuthorPayPal Editorial Staff

Dec 19, 2023Article4 mins read

Small BusinessMarketing

Seven ways to build customer trust

AuthorPayPal Editorial Staff

Jun 1, 2023Article3 mins read

Small BusinessMarketing

Still wondering how to target millennials? Focus on bridge millennials instead

AuthorAlice Wong

Jul 9, 2022Article4 mins read