Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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EnterpriseMarketing

Decoding customer values: A comprehensive report on what matters most to your shoppers

By adding a human layer to numbers-based demographics, businesses can connect with customers on a more meaningful level and redefine their relationship with them. PayPal conducted a survey with global users to better understand what they value and how those values impact their purchase decisions.

AuthorPayPal Editorial Staff

EnterpriseMarketing

Starting the journey towards long-term customer growth

AuthorPayPal Editorial Staff

Oct 25, 2023Article

EnterpriseMarketing

Winning back customers: Strategies for re-engagement

AuthorPayPal Editorial Staff

Sep 9, 2024Article

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Sep 1, 2024Article

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 8, 2024Article

EnterpriseMarketing

Consumer buying behavior and its effect on e-commerce conversion rates

AuthorPayPal Editorial Staff

Jul 1, 2024Article

EnterpriseMarketing

Launching a cashback loyalty program to maximize customer engagement

AuthorPayPal Editorial Staff

May 13, 2024Article

EnterpriseMarketing

The psychology of rewards and why you should leverage them

AuthorPayPal Editorial Staff

Apr 18, 2024Article

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Mar 26, 2024Article

Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

AuthorPayPal Editorial Staff

Mar 25, 2024Article

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 25, 2024Article

Small BusinessMarketing

Unlocking product page conversions: Leveraging customer reviews for higher sales

AuthorPayPal Editorial Staff

Feb 25, 2024Article

EnterpriseMarketing

Website accessibility’s impact on conversion rates

AuthorPayPal Editorial Staff

Feb 21, 2024Article

EnterpriseMarketing

What are the global differences in international payment methods?

AuthorPayPal Editorial Staff

Feb 20, 2024Article

Small BusinessMarketing

How to build a strong and memorable brand identity: A step-by-step guide

AuthorPayPal Editorial Staff

Jan 28, 2024Article

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Dec 19, 2023Article

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