Small BusinessMarketing
Email marketing tips for sales conversion and business success
Sep 22, 2025
In a world saturated with new and emerging marketing channels, how much attention should you pay to email? The numbers speak for themselves: email marketing revenue is expected to reach nearly $18 billion by 2027, up from $7.5 billion in 2020.1 In fact, the majority of Americans start their day by checking their emails.2
9 mins readAuthorPayPal Editorial Staff