EnterpriseCommerceE-commerce

PayPal's impact on US merchants

PayPal Editorial StaffPayPal Editorial Staff

October 10, 2023

October 10, 2023

3 mins read

PayPal commissioned Nielsen to measure PayPal’s impact on conversion, spend, and consumer experience across 388 large enterprise merchants from 8 different verticals in the US.

Here is what we found:

  • 2/3 of PayPal BNPL users have abandoned a purchase because PayPal Pay Later options were not available at checkout2
  • PayPal can help increase checkout conversion1
  • More than 1/2 of PayPal users have abandoned a purchase because PayPal was not present at checkout2
  • PayPal can help increase unplanned purchases2
  • PayPal Pay Later purchases in large enterprises have higher AOV compared to standard PayPal purchases3
  • Consumers are 28% more likely to have a positive purchase experience purchasing with PayPal2
  • Upstream presentment of PayPal can help increase merchant NPS by 10 points2

PayPal’s impact on verticals

Health & Beauty

  • +58% AOV increase with PayPal2
  • +9% Increase in repeat purchases1
  • +17% Conversion uplift at checkout1

QSR & Food Delivery

  • +38% Unplanned purchases increase with PayPal2
  • +12% Increase in repeat purchases1
  • +9% Conversion uplift at checkout1

Software & Electronics

  • +20pt Increase in merchant NPS with PayPal2
  • +74% Conversion uplift at checkout1
  • +44% Increase in repeat purchases1

Retail (Multi-Category) (Excluding Amazon)

  • +22% Increase in repeat purchases1
  • +25% Conversion uplift at checkout1

Entertainment & Leisure

  • +61% Increase in repeat purchases1
  • +46% Conversion uplift at checkout1

Clothing & Fashion

  • +18% Increase in repeat purchases1
  • +27% Conversion uplift at checkout1

Travel & Transportation

  • +14% Increase in repeat purchases1
  • +84% Conversion uplift at checkout1

Learn how PayPal can help you reach your growth goals.

PayPal’s Impact on US Merchants - PDF

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PayPal’s Impact on US Merchants - PDF

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The content of this article is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision.
1Nielsen Survey, commissioned by PayPal, Nielsen Media Behavioral Panel of USA (January-December 2022) with 408,000 large enterprise desktop purchase transactions from 25,000 consumers between January-December 2022.
2Nielsen Survey, commissioned by PayPal, Nielsen Media Attitudinal Survey of USA (February 2023) with 3,999 recent purchasers (past 2 weeks) from large enterprise merchants, including 1,999 PayPal transactions & 2,000 non-PayPal transactions. Base N. PayPal BNPL (Pay Monthly and/or Pay in 4) users in last 12 months = 2,334.
3Nielsen Survey, commissioned by PayPal, Nielsen Media Attitudinal Survey of USA (February 2023) with 3,999 recent purchasers (past 2 weeks) from large enterprise merchants, including 1,057 PayPal BNPL transactions & 942 non-BNPL PayPal transactions; PayPal BNPL includes Pay Monthly & Pay in 4.

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