1 Based on PayPal internal data from November 1 to December 31, 2024. Comparing Fastlane shoppers vs. non-accelerated shoppers for merchants who have integrated Fastlane.
There was so much to see and learn at the 2025 National Retail Federation (NRF) Conference: exhibits staffed by lifelike AI bots, expert-led speaking events, and fascinating panels on what’s next in ecommerce.
In one such panel, Billy Conway, VP and Head of Fastlane at PayPal, and Michaela Weber, SVP & GM of Payments & Global Business Development at BigCommerce, presented the latest trends in checkout acceleration.
They were joined by Daniel Burrow, VP of Sales and Marketing at UPLIFT Desk. Daniel shared his experience leveraging Fastlane by PayPal to drive revenue for UPLIFT.
Before we dig into the panel, here’s a quick overview of Fastlane by PayPal:
Learn more: See how Fastlane by PayPal can accelerate your checkout
The NRF 2025 panel dug deeper into how Fastlane can help merchants stay ahead in a competitive retail environment.
Here are three key insights on how to best optimize checkout with Fastlane, including actual results from UPLIFT Desk.
Guest checkout is a common pain point for ecommerce merchants.
Billy Conway from PayPal shed some light on how Fastlane can help move shoppers through checkout more efficiently: “For [Fastlane] accelerated users, we’re seeing 28% faster checkouts3, and seeing them check out in under two minutes.”4
Results: Decreased checkout time, fewer clicks after enabling Fastlane
“We’ve been working to take our checkout process from what was previously about 2.5 minutes on average down to just over a minute,” Burrow shared. “Fastlane has taken the average [number of clicks to check out] from 14 clicks to check out down to 4 clicks to check out...it’s a huge game-changer for us.”
Human errors, such as shipping address typos, are another costly issue that can occur during checkout.
When a merchant enables Fastlane, information such as shipping address is pre-filled for the shopper. This leaves less opportunity for typos and other issues.
Results: Fewer errors mean fewer headaches for UPLIFT
“We’re often shipping 3 to 4 boxes per desk, and it’s 200 pounds of product,” Burrow explained. “If somehow during the checkout process, someone enters the wrong address...now we've lost huge revenue from that one typo.”
Conway highlighted fraud reduction as a primary goal for merchants in 2025. He explained that merchants are “trying to reduce those fraud losses with additional measures.”
Results: Advanced security helps protect Fastlane-enabled merchants
Ecommerce merchants can address fraud during the checkout process by using tools with fraud-reducing capabilities. Early internal data suggests Fastlane may help reduce chargebacks for unauthorized purchases.
Conway cited Fastlane’s address verification systems, CVV checks, and real-time risk assessments as tools to help prevent fraud losses.
Weber observed how an accelerated checkout experience can set merchants apart in a competitive market:
“We see really focusing on how you can make your checkout frictionless in 2025 as a key opportunity, because it’s such a competitive retail environment out there—it is a differentiator if you can have customers get through your checkout in less time with really positive experiences”
She asserted Fastlane is a great choice for businesses looking to overcome pain points in their checkout flow.
“You need to make sure you’re working with a payment provider like PayPal that can give you the tools to optimize your checkout.”
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