Help your business grow with PayPal’s powerful consumer knowledge

Connect with a global base of active customers who trust the PayPal brand

Online shopping is here to stay, and PayPal can help you establish a trusted, seamless online customer experience. Known across the world as a highly secure payments partner, we have 416+ million active global account holders who purchased $310 billion worth of goods in Q3 of 2021 alone.²

We understand global enterprise needs, and our vast customer reach and transaction volume give us valuable insight into customer preferences and buying habits – insight that can help you acquire, convert, and retain customers. Approximately 41% of U.S. consumers were shopping through digital channels by the end of 2020 – more than a 75% from early March 2020.¹

By offering PayPal, you can access a large and ever-growing customer base of active consumers in the United States and around the globe.

• Global – 44% of active accounts were outside the United States, as of September 30, 2021.²
• Cross-border – 32% of PayPal active accounts have made more than 6 cross-border transactions.⁵

• Growing – PayPal added an average of 91 consumers every minute in Q3 2021.²

• Active – PayPal active account holders made an average of 44 payment transactions Q3 2020-Q3 2021.²

Trust is paramount in the online shopping world, and consumers trust PayPal

79% of U.S. consumers rate “trusting that their financial information is secure” as the top factor they consider when paying online.⁶

PayPal is the second most trusted brand globally,⁷ the fourth most trusted brand in America,⁸ and one of the most trusted brands across all payment providers in the United States.⁶

PayPal is the most trusted buy now, pay later brand among Millennial and Gen Z consumers in the United States.⁶

Offering PayPal can help you acquire, convert, and retain customers

When a merchant offers PayPal, users are more likely to trust that merchant, feel secure, make a purchase, and return.

Acquire

• When it comes to digital payments, PayPal is the most trusted brand globally to keep financial information secure.⁹

• 69% of U.S. PayPal users feel more secure shopping at a merchant that accepts paypal¹⁰

Convert

• PayPal can increase checkout conversion by 28%.¹¹

• 49% of PayPal users have abandoned a purchase because PayPal was not available.¹⁰

• PayPal’s buy now, pay later solutions are boosting merchants’ conversion rates and increasing cart sizes by 39%.¹²

Retain

• PayPal increases repeat purchases by 13% from the same merchant.¹¹

• PayPal users are 7% more likely to have a favorable online experience vs. non-PayPal users.¹³

• Merchant Net Promoter Score is 8 points higher when paying with PayPal.¹³

We have a front-row seat to global consumer preferences. Using our robust marketing tools and shopping channels, we can help you reach more buyers, boost conversions, and drive loyalty. In fact, 75% of the top 1,500 North American and European retailers already offer PayPal.¹⁴ Discover how we can use our consumer knowledge to help power your business.