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How optimisation helps to deliver higher conversion and happier customers

Checkout is the final hurdle that can stop a sale in its tracks. When it’s fast, low-friction, and convenient, a shopper is more likely to convert. And become a loyal customer: 74% of consumers say no-hassle checkout is a primary driver of repeat purchases.¹

AuthorPayPal Editorial Staff

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EnterpriseResources

Is your checkout meeting customer expectations?

E-commerce checkout has become better and quicker for shoppers, thanks to merchant features such as auto-fill forms and new payment options. But customer expectations are higher than ever.There’s a disconnect between merchant and customer perceptions of checkout experiences, as detailed in an April 2025 Forrester study commissioned by PayPal of e-commerce decision makers and shoppers in North America and Europe, including the United Kingdom."41% of UK customers surveyed reported experiencing difficulties with basic tasks such as entering payment information.¹"

AuthorPayPal Editorial Staff

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EnterpriseResources

Enhancing Convenience: Co-op’s Online Grocery Success with PayPal

AuthorPayPal Editorial Staff

6 Sept 2024Case Study3 mins read

EnterpriseResources

Insuring innovation: How Avantia Enhances Efficiency with PayPal Braintree

AuthorPayPal Editorial Staff

20 Jun 2024Case Study3 mins read

EnterpriseResources

How PayPal is helping UK businesses establish customer trust and optimise spend

AuthorPayPal Editorial Staff

5 Apr 2024Article3 mins read

EnterpriseResources

Give customers a fast and easy checkout, built for conversion

AuthorPayPal Editorial Staff

5 Apr 2024Article3 mins read

EnterpriseResources

Naked Wines expands globally with PayPal Braintree

AuthorPayPal Editorial Staff

6 Dec 2023Case Study

EnterpriseResources

Mixed messages: Commerce brands at odds with customer needs

AuthorPayPal Editorial Staff

5 Dec 2023Article4 mins read

EnterpriseResources

How PayPal Credit and Pay in 3 are helping BT Shop increase average order value by over 300%

AuthorPayPal Editorial Staff

4 Oct 2023Case Study4 mins read

EnterpriseResources

Forrester Total Economic Impact study: PayPal 2022

AuthorPayPal Editorial Staff

6 May 2022Article