Easy way to add a payment button to your website: Step-by-step guide

This article includes tips, suggestions and general information. We recommend that you always do your own research and consider getting independent tax, financial and legal advice before making any important decision.

When you need to start accepting payments on your website immediately, adding a payment button is a quick and easy solution.

Just log into your PayPal Business account and then follow the step-by-step instructions below.

If you don’t have an account, you can open one quickly.

If you need help at any point, please visit the PayPal Help Centre.

Why add a payment button to your website?

Online customers crave convenience above all else.

This is something a simple ‘Buy Now’ or ‘Add to Cart’ button can deliver by reducing the entire purchasing process into a single payment link.

But it has so much more to offer than that.

Let’s take a look.

  • Just one click: A payment button effectively removes friction at checkout, allowing customers to complete purchases in just one click. This streamlined flow dramatically reduces abandoned carts.
  • Familiar names: Payment buttons may boost trust by displaying familiar, respected logos like PayPal or major credit cards. This may reassure buyers that their data is handled securely by a trusted collaborator, improving conversion rates.
  • Mobile friendly: Payment buttons are mobile-friendly by design, which is particularly essential in a market where over 70% of ecommerce1 traffic comes from smartphones and tablets.
  • Speed and convenience: Embedding a payment button takes literal minutes and you only pay fees when you make a sale, keeping upfront costs low.

Benefits of using PayPal Buy Now buttons

  • Multiple payment methods: PayPal Buy Now accepts payments from multiple sources: from PayPal wallet to all major credit and debit cards. This means shoppers can choose their preferred option without leaving your site.
  • Effortless integration: Generate a button code in minutes and paste it into a HTML page, with mobile-optimised designs that look great on desktop or smartphone.
  • Secure checkout: Because PayPal handles PCI compliance, encryption and fraud detection on your behalf, you avoid the complexity of securing payment data yourself.
  • Quick funds: Funds settle directly into your PayPal Business account, meaning you get paid quickly (often within minutes). This improves cash flow and allows you to reinvest in your business.

Create your payment buttons in minutes: step-by-step

Log into your PayPal Business account.

Navigate to the Set up your PayPal Checkout experience page.Navigate to the Set up your PayPal Checkout experience page.

Create payment buttons for each item you’re selling by following the steps below:

  1. Currency: Set the currency you’ll use to accept payments.
  2. Amount: Set the payment amount for the item you’re selling.
  3. Choose a layout: vertical or horizontal.
  4. Colour: Choose a colour scheme for the buttons.
  5. Button text: Choose the text to be shown on the buttons.

After you make your selections, you can preview how the buttons will look on your desktop and mobile website pages.

  1. Click the Copy Code button.
  2. Add the copied code to the page on your website where you want the buttons to appear.
  3. Repeat the above process for every page where you want to add buttons.
  4. Finally, test to make sure the buttons work properly by purchasing something from your website and then checking your PayPal Business account for the transaction.

That’s it! You can now accept all types of payments on your website.

Tips for optimising your payment buttons

  • Use compelling button text: Replacing generic phrases like ‘Submit’ with action-oriented text like ‘Buy Now’, ‘Get Yours Today’, or ‘Secure Checkout’ can potentially increase clicks.
  • Choose contrasting colours: Your button should stand out against the page background. High-contrast hues (bright blue or green on a white background) guide the eye and improve visibility, with studies showing coloured buttons can lift conversions by up to 21%.2
  • Test button placement: Feel free to experiment. Add a buy button to your website right next to key product information, then A/B test in other locations (next to price or in the hero section) to find which layout drives the most sales.
  • Limit clicks to purchase: Reduce the path to checkout: each unnecessary click loses potential customers. Embed your button within product listings, and buyers can purchase without having to navigate a maze of pages.
  • Ensure responsive design: With mobile traffic dominating, verify your buttons resize and remain tappable on all screen sizes.
  • Include trust badges: Adding small security icons (PayPal, SSL lock) next to your button reassures shoppers they are dealing with trusted and respected collaborators.

These tweaks ensure your payment buttons may not be just functional, but genuinely persuasive, making it easy for customers to click, pay and come back for more.

If you’re looking for other ways to accept payments, you can also:

For any immediate questions during this time, you can also access the PayPal Help Centre.

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