Customer experience

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Small BusinessCommerce

How a strong post-purchase experience can build customer loyalty

Sep 3, 2024

Your relationship with customers shouldn’t end once they hit that final checkout button. The post-purchase phase is an opportunity to create an even deeper connection – and with just a few optimizations, you can potentially transform one-time buyers into lifelong fans.

3 mins read

AuthorPayPal Editorial Staff

Customer purchasing a product from a store

Small BusinessCommerce

Why big brands are using AI to summarize product reviews and how your business could be impacted

Apr 21, 2024

In the bustling e-commerce marketplace, customer reviews form the bedrock of informed decision-making on what to buy – and, more importantly, who to buy it from. That said, few shoppers have the time to sift through hundreds, if not thousands, of customer reviews to discern the best choice.

5 mins read

AuthorPayPal Editorial Staff