Venmo behavior study: Venmo customers want to use Venmo to shop on merchant's sites

New Venmo Behavior Study explores valuable insights for merchants to consider to reach a broader audience including Venmo customers’ financial habits, purchasing behaviors and perceptions of Venmo as a payments tool.

A glimpse into the findings:

What’s clear from the data is that Venmo customers want to pay with Venmo at merchants because they trust the brand.

The data shows:

Nearly half (47%) of customers are interested in using Venmo as a payment method when checking out with merchants, ranging from merchants in everyday spend categories like groceries to those offering clothing, shoes and fashion apparel.

89% of customers prefer to pay with Venmo because they trust the brand, it's easy to use and because it allows them to split transactions.

Did you know that…

More than 2 million merchants already offer consumers the ability to pay with Venmo at checkout. Merchants including Lyft, Uber, TicketMaster, StitchFix, StockX, Hulu, Pottery Barn, Freshly, Amtrak and GoPuff, are all a part of the Venmo community.

Interested in learning more about Venmo users purchasing habits?