Customer expectations are shifting rapidly as shoppers seek frictionless, fast, and convenient experiences both online and in-person.
One Forbes study found that 51% of shoppers have stopped shopping at brick-and-mortar businesses that didn’t accept contactless payments.1 Younger shoppers are even more likely to do so: 78% of Gen Zers, 55% of Millennials, and 52% of Gen Xers that Forbes surveyed reported no longer shopping at businesses that only accept traditional payment methods.1
Businesses must meet these changing in-store shopping expectations to differentiate themselves in an increasingly competitive market.
By adopting an integrated payments solution, for example, retailers may enhance customer satisfaction while increasing sales, improving operational efficiency, and accessing valuable customer insights for future growth.
Learn more about how enterprises can use innovative payment technologies to transform their in-store shopping experiences.
Traditional payment systems can feel disjointed, requiring customers to switch between terminals, enter information multiple times, and wait for approvals. This disrupts the shopping journey and creates unnecessary friction, potentially leading to cart abandonment and frustrated customers.
Businesses that want to deliver truly efficient in-store checkout experiences should adopt a payment solution that seamlessly integrates with their existing applications. For example, when customers check out, they should be able to scan their items at the same terminal where they pay by using a digital watch or Tap to Pay card for a one-touch transaction.
To that end, PayPal Braintree’s omnichannel capabilities can help retailers improve customer experiences and drive conversions with:
Outdated in-store payment systems can slow down the checkout process. Traditional solutions, for example, often require manual tasks like cash handling, voucher verification, and receipt printing to complete transactions. These processes can be time consuming, diverting valuable resources away from core business activities.
By automating these functions with a payment solution like PayPal Braintree In-Person, businesses can potentially free up more time for employees to focus on customer service, inventory management, and other important tasks. More specifically, PayPal Braintree In-Person helps streamline operations by:
Customers today expect personalized shopping experiences — whether they’re researching products on a mobile app, completing purchases on an e-commerce platform, or picking up their items in-store.
With an integrated payments solution, businesses can access data-driven insights about their customers’ behaviors and preferences, using these insights to personalize experiences across touchpoints. This can potentially lead to:
PayPal Braintree In-Person provides the advanced data tools businesses need to gather insights from each touchpoint and deliver more personalized, streamlined customer experiences.
In a competitive retail landscape, businesses can stand out and convert new customers by differentiating their in-store experiences with cutting-edge technology. A unified payment processor can bridge the gap between in-person and online platforms. This way, shoppers can quickly make an order from a semi-attended kiosk, for example, or pay in person and then receive a personalized offer for loyalty rewards. Retailers can also attract and retain tech-savvy customers by offering alternative in-store payment methods, such as digital wallets.
Customer behaviors will continue to evolve as new payment technology trends emerge. Within just the last few years, alternative payment methods (APMs) like buy now, pay later, cryptocurrencies, and stablecoins have grown in popularity — transforming the ways customers pay and interact with retailers. Today, for example, 35% of shoppers say they use digital wallets for both small and large purchases.1
Retailers should stay on top of these evolving trends to future-proof their businesses and continue building customer relationships. That’s why PayPal In-Person is constantly evolving to help enterprises in the following ways:
Customer expectations are shifting, and retailers have a valuable opportunity to meet those expectations by transforming their in-store shopping experiences.
By adopting an integrated payment platform such as PayPal In-Person, enterprises can improve operational efficiency, streamline the checkout process, and differentiate themselves in an increasingly competitive landscape — better preparing their business for the changes yet to come.
Learn more about PayPal Braintree In-Person and how it can transform your retail payment experience.
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