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In an era where shoppers are bombarded with endless choices and promotions – and are grappling with fluctuating optimism about the economy – businesses need more than just great products to stand out. From the initial product discovery to the exciting moment of package arrival, every interaction may be an opportunity for you to capture attention, drive sales, and boost loyalty.
PayPal is at the forefront of e-commerce, helping businesses keep up with the speed of the digital economy. Here’s how you can use PayPal’s newest features to build smooth payment experiences and drive growth informed by multitudes of data points.
Ready to transform the customer experience? Watch this video:
Get ready to transform how you engage with your audience when you use PayPal's latest features. PayPal's suite of advanced solutions can offer your customers a seamless, personalized shopping experience from the initial moment of discovery right through to the final delivery at the doorstep.
Whether it’s streamlining the checkout process with Fastlane or engaging customers post-purchase with real-time tracking updates, PayPal infuses intelligence, personalization, and speed into every step of the customer journey.
In one recent survey, PYMNTS found 83% of all consumers want customized discounts and promotion offers, but only 44% receive relevant ones.2 Luckily, PayPal's advanced offers platform can elevate how businesses can engage with potential customers through promotions. With it, merchants can potentially reach new U.S. consumers with intelligently targeted and personalized cashback offers in the reimagined PayPal app.
Meanwhile, Smart Receipts can help re-engage customers after they check out by delivering deals and personalized recommendations directly to their inboxes. With 300 million Smart Receipts opened monthly3, you can increase the visibility of your business among millions of PayPal users, as well as boost the likelihood of converting outreach into sales.
By leveraging these two features, merchants not only have a unique opportunity to target and attract new customers, but also set the stage for a deeper customer relationship right from the first interaction.
Every second of delay during checkout is an opportunity for shoppers to abandon their carts. PayPal has closely analyzed the shopping experience, helping to optimize the experience and reduce latencies by 50%.4 This is the power of Pay with PayPal reimagined. But what about the guest checkout experience? PayPal has helped to elevate this experience as well with Fastlane by PayPal.
But what about the guest checkout experience? Fastlane offers an elevated customer experience here, too. With as little as one tap after authenticating, shoppers can check out in seconds, thanks to prepopulated shipping and payment credentials. Fastlane can increase conversion by enabling shoppers who use Fastlane’s autofill feature to checkout approximately 32% faster.5
Your relationship with a customer doesn’t end once their payment goes through. Pay with PayPal re-imagined is designed to help enhance the post-purchase experience for both customers and merchants.
One of its key features is the real-time package tracking capability, which allows customers to monitor their purchases from the moment they leave the warehouse until they arrive at their doorstep. Transparent tracking details not only reduce “item not received” disputes by 80% but also increase customer satisfaction and trust.6
Pay with PayPal reimagined is also engineered to help facilitate a seamless integration of rewards and incentives that can be customized based on customer behavior and purchase history. This personalization can help enhance the customer experience, encouraging repeat purchases and fostering long-term loyalty.
Overall, by offering a more tailored and efficient post-purchase customer journey, merchants can potentially decrease costs associated with customer support and dispute resolution while simultaneously boosting overall sales.
Learn more about these new PayPal features here:
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