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Businesses are rapidly expanding their online commerce offerings, and now more than ever, mastering digital customer experiences (CX) is of utmost importance.
Digital experience encompasses touchpoints along the customer journey, from seamless inventory management and omnichannel checkout experiences to efficient payment processing and cultivating customer loyalty.
According to a recent report commissioned by PayPal, a majority of companies are prioritizing offering local payment methods, including traditional payment methods like credit cards (92%) and alternative payment methods (APMs) such as digital wallets (87%)1. Failing to meet customers' expectations in this digital landscape may lead to losing valuable clientele.
Amidst these dynamic changes, business should be able to focus on driving revenue and improving efficiency without sacrificing a seamless customer experience. PayPal's modern payment system can help your business become predictive and proactive, so you can confidently meet customer expectations.
Buy Now, Pay Later payment options have helped enable news ways of buying, thanks to its flexibility and interest-free options, especially for larger purchases. However, research shows that roughly 16% of businesses currently offer Buy Now, Pay Later as a payment option1. If your business isn’t already offering it, nows the time to consider it.
The good news: buy now, pay later may benefit your business by potentially raising revenue, enhancing brand awareness, and fostering customer loyalty.
In today's fast-paced digital world, offering a diverse range of payment options is crucial. Equally important, however, is safeguarding your customers' payment information.
That's where tokenization steps in to provide a reliable security solution. Tokenization replaces valuable customer payment data with secure tokens, ensuring that sensitive information remains protected at all times. Allowing you to prioritize the privacy and security of your customers payment details by vaulting. Network tokenization also helps you take protection to the next level, reducing opportunities for data theft and ensuring seamless transactions for repeat purchases for shoppers, even when the underlying card number changes.
Large businesses, developers, and customers want choice and control when it comes to their payment integration. Tech stack integration presents businesses with a game-changing opportunity to achieve efficiency and scalability. By integrating various technologies into a cohesive system, companies gain access to a comprehensive set of features and functionalities essential for success.
Remarkably, despite its potential, only 34% of firms have currently implemented tech stack integration with their platforms, such as their CDP and CRM platforms1. Consider a full-stack payment platform the aids in streamlining operations, reducing payment friction at checkout, and employs advanced fraud detection and prevention measures.
In the evolving landscape of commerce, the integration of cross-channel purchase options has become a game-changer—think buying online, shopping in-store, or browsing on social media.
As online channels continue to expand, brick-and-mortar stores are making a remarkable comeback. Customers now prefer a seamless, consistent, and connected shopping experience, seeking better interactions with their favorite brands. This extends beyond conventional online shopping to include in-store experiences, as well as options like BOPIS (buy online pick up in-store) and BORIS (buy online return in-store). By embracing these diverse purchasing avenues, businesses not only meet customers where they want to buy but also gain the advantage of a unified view of their customers across all channels.
Not only does it help attract new customers, but it could foster deeper connections with them, paving the way for potential international expansion.
To deliver an exceptional customer experience on the front-end, you need a fully equipped backend tailored to your unique requirements. With PayPal, you can quickly optimize your customer experience at scale through intelligent and agile optimization. Our platform equips you to navigate the inevitable risks and uncertainties of today's economy with confidence.
At PayPal Braintree, we've got you covered with an end-to-end payment solution that integrates with your existing tech stack and future service providers. Embrace simplicity as you effortlessly streamline your payment processes. With PayPal Braintree, you have the ultimate tool to elevate your business, delight customers, and thrive in today's dynamic market.
Let's shape your success together. Read the ebook to learn more.
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