A shift in behavior Why grocery shoppers are going digital

With the rise of online shopping, grocery customers crave ease, affordability and speed, now more than ever. Is your business ready?

Changing consumer preferences

The way consumers shop is helping accelerate digital growth in the grocery sector. Of these online surveyed shoppers:

• 76% have purchased groceries online for home delivery or BOPIS*
• 49% feel shopping online for groceries helps save time*

• 43% don’t feel comfortable shopping in crowds*

A new type of shopper

They are more budget-conscious:

• 57% purchased store brands because they are offered at a cheaper price*

• 55% tend to consolidate purchases into one large order to minimize spend on delivery fees*

• 47% started using coupons and discounts services a lot more*

Healthier & eco-conscious:

• 48% choose products that are sustainably sourced & environment-friendly*

• 36% prefer to shop where there are more organic food choices*

Customer-focused payment options

One in five surveyed shoppers tried to make online grocery purchases, but the websites/apps would not accept their preferred payment method. Among those surveyed shoppers, the top 3 modalities to pay for groceries online are:

• 61% used credit cards*

• 44% used debit cards*

• 16% used PayPal approximately 4x more than Apple Pay*

• 93% of those who used online payments, will continue doing so in the future*

Offering different payment options will help reduce cart abandonment and increase conversion.

Secure checkout and lower fees can help attract online customers

Removing barriers for those who don’t currently shop online for groceries can help unlock meaningful e-commerce growth:

• 79% who don’t shop online for groceries say delivery fees are too high*

• 52% worry about making online payments & sharing their financial information*

Put the world of PayPal to work for you. PayPal can help you acquire, convert, and retain more customers.