The holiday season not only brings twinkling lights, festive treats, and good tidings but also a golden opportunity for businesses to boost their revenues via a flurry of gift card sales.
To many shoppers, gift cards are ideal, hassle-free gifts for coworkers, friends, and loved ones. Versatile and customizable, they remove the stress of picking the perfect gift, instead allowing recipients to choose their own.
But with so many businesses competing for shoppers’ attention, it's crucial to leverage tried-and-true gift card marketing strategies to help you rise above the chaotic holiday noise. From compelling offers to omnichannel marketing campaigns, explore our tips to maximize your gift card sales and drive more revenue this holiday season.
When it comes to gift cards, there’s no reason you have to stick with solely retail gift cards loaded with a specific dollar value.
Instead, mix it up by offering different types of gift card offers and gift card campaigns, such as:
Where should you promote your gift cards? With gift guides and doorbuster deals grabbing shoppers’ attention left and right, developing a strategy that combines online and in-person channels will help you stand out amidst the holiday shopping frenzy.
The key to successfully promoting and selling gift cards online is attracting shoppers to your website in the first place. Use these tips to attract, engage, and convert site visitors:
Like online selling, you’ll need to strategically maximize visibility and appeal when promoting gift cards in brick-and-mortar locations. Boost your in-store sales with these gift card promotion ideas:
The frenzy of the holiday shopping season can feel overwhelming. So one way to alleviate shoppers’ decision paralysis is by offering attractive gift card bundles.
By combining gift cards with related products or services, you not only increase its perceived value but also drive more sales. For example, a spa might curate a package with gift cards for discounted services alongside a gift box of scented candles, bath bombs, and essential oils.
To create even more irresistible gift bundles, consider partnering with other businesses. A clothing boutique could partner with a nail salon to provide a “New Year New Me” closet overhaul and self-care package that includes gift cards to both businesses. These joint ventures expand your offerings while delivering additional convenience to gift-givers.
Not sure how to get started? You can use product catalog management software to identify your best-selling products, then use it to create product bundles within your product catalog.
In addition to traditional advertising and marketing, consider partnering with social media influencers to promote your gift card offers. Genuine enthusiasm and endorsement from an influencer can lend credibility and appeal to your gift cards – studies have found that within the last three months, 33% of Gen Z-ers have bought a product that an influencer recommended.1
Try to identify influencers whose interests and values align with your business. Even better, look for ones with an engaged local follower base who can speak authentically about their experience with your products or services.
The holidays are the season of giving. The feel-good, emotional appeal of giving back can be more effective than simple discounts. Customers often appreciate businesses contributing to meaningful causes and community organizations.
Consider announcing special donation incentives. For example, you could pledge to donate 5% of all holiday gift card sales to a local food bank or toy drive. Alternatively, you might donate $5 from every $50 gift card sold to an animal shelter.
With shoppers ready to splurge on gifts for their loved ones, the holiday season provides a prime opportunity for businesses to boost revenue. By crafting attractive offers and utilizing multiple marketing channels, you can engage customers, drive strategic gift card sales, and unlock overall growth.
Is your business ready to win this holiday season? PayPal Business tools help you attract new customers and engage existing ones — all while encouraging them to choose you for their holiday shopping.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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