With more than 255.8 million smartphone app users in the U.S.,1 businesses have an opportunity to tap into an ever-expanding market. In fact, approximately 91% of Americans between the ages of 18 and 49 shop online using a smartphone.2
Whether you're an aspiring entrepreneur with a groundbreaking idea or an established brand eager to enhance your digital presence, creating an app can unlock several potential benefits, from reaching new customers to increasing conversions.
Our beginner’s guide covers the basics of how to start an app, from ideation and market analysis to development and deployment. However, the process of creating an app can vary depending on your idea and industry, so make sure to research thoroughly and consult with experts.
Consider the following factors before jumping into app development:
Now, let's explore some initial steps to help kickstart your app development journey. The legal landscape may vary depending on your location and the nature of your app, so consult with legal counsel to ensure compliance with applicable laws and regulations.
Starting an app begins with transforming a creative concept into a functional and user-friendly application. Your idea should resonate with your intended users, offering a unique value proposition that distinguishes it from competitors.
A well-thought-out app idea not only addresses a specific need or problem but also engages your target audience effectively — whether it's a game that entertains users, an e-commerce store that simplifies online shopping, or a quiz app that educates and entertains simultaneously.
When it comes to app development, you'll need to design your application considering the two main operating systems: iOS and Android.
In terms of popularity, Android is currently the leading mobile operating system worldwide, with a market share of 70.1% as of Q4 2023, and Apple's iOS is ranked second, with a 29.2% market share.3
Think through factors like development costs, target demographics, and app functionality when deciding between iOS, Android, or both:
Comprehensive market research can help you identify gaps or unmet needs in your industry, increasing the likelihood of your app gaining traction in the market. This process typically involves analyzing competitors, trends, and potential demand for your app.
This is also a great time to define your target audience. Understanding the demographics, preferences, and behaviors of your potential users allows you to tailor your app to meet their specific needs.
Explore tips for conducting market research.
Before the app development process begins, consider these factors to help refine and solidify your business plan:
Understanding your target audience's pain points will help you refine your app concept to meet their needs effectively.
Whether it's a new feature, improved user experience, or a different approach to solving a problem, a clear unique selling proposition (USP) will help set your app apart from competitors.
Common strategies include:
Now it’s time to make your app a reality. Have you decided who will handle the design and development process?
Choose between in-house development, where your organization utilizes internal resources, or outsourcing, where external agencies or freelancers handle the work.
User experience (UX) can oftentimes make or break the success of an app. When designing an app, focus on the user interface (UI), ensuring it’s not only visually appealing but also intuitive for seamless interaction.
Get started with these tips:
When testing an app, pay attention to any potential bugs or issues, especially related to functionality and security. Consider the following:
You’re almost to the finish line. As you approach the final stages of app development, familiarize yourself with the guidelines and requirements of relevant app stores and ensure your app complies with their standards to avoid rejections or delays in the submission process.
You can also build anticipation for launch day by creating a marketing strategy and leveraging social media platforms to create awareness about your app. Share engaging content, sneak peeks, and updates to help attract an initial user base. You may also consider offering limited-time promotions, such as discounts or exclusive features, to encourage early adoption. For example, if you’re launching an e-commerce app, you can send email subscribers a 10% discount for in-app purchases.
Remember: Your app could be the catalyst for change, the solution to a problem, or the source of joy for millions. The journey starts now, and the possibilities are limitless. Learn more about how you can start and grow your new business with PayPal.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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