From fast, easy payments to interactive marketing campaigns, QR codes for businesses can be a game-changer. They have helped revolutionize the way merchants interact with their customers, opening the door to a new level of connectivity.
What are QR codes? They are the square barcodes that you might see on restaurant tables, at cafe checkout counters, or even when you’re logging into a streaming platform. QR codes can be printed on paper or presented on a screen and then scanned to access more information.
For businesses looking to offer QR code payments, it’s important to understand how to create QR codes and make the most of this innovative technology.
In this guide, we’ll break down the basics of this powerful tool, from how it works to how to set up QR codes for payments.
A QR code may look like a random mix of scribbles and black-and-white squares, but each slice contains several layers of information. When scanned with a compatible app, all that information gets put together in the right order for the code to be read, and the square markings in the corners of a QR code tell an app the orientation of the code.
But how do you scan a QR code? There is no right or wrong way. Customers can scan the code from any angle without worrying that it will be read backward. Alignment markings embedded in the code tell the app if the surface the code is printed on is flat or curved so the app can "straighten" out the code to read it correctly.
If you've noticed that QR codes have a space surrounding the square, you may be surprised to learn that space is considered part of the code. It's called the quiet zone, and it's there to help the smartphone app recognize where the code stops.
Learn more about the differences between the two scanning technologies: QR codes and barcodes.
Because a QR code can hold far more information than a barcode, it can be safely connected to payment processors like PayPal. With QR codes, you can start accepting contactless payments in just a few minutes, all without physically handling cash, signing receipts, or even interacting face-to-face. The scanning process allows the payment app to decode the information and initiate the transaction, enabling swift and convenient cashless payments.
From sending emails to accepting payments, QR code uses are vast and varied.
It’s also important to understand that there are two different types of QR codes:
This type of QR code stores data that, once created, will be uneditable. In other words, you won’t be able to update the QR code information. For example, if you create a QR code for a one-time campaign, there will be no option to revise that same QR code a few months later with a different campaign. These QR codes are best used for linking a company website, email, or another piece of information that is unlikely to change.
Also known as dynamic QR codes, these QR codes can be updated indefinitely. For instance, if you want to redirect customers from your website to a campaign landing page, you can simply amend the QR code without creating a new one or risking a 404 error.
No matter the type you use, QR codes can store all types of information, including (but not limited to):
There are many benefits of QR codes for small businesses. QR codes have the potential to transform the payment process and improve customer experiences.
The most notable QR code benefits include:
It's important to find the QR code payment solution that best meets your unique business needs and can be integrated into your payment processes. When selecting a QR code payment solution provider, consider these key factors:
Compatibility: Opt for a provider that supports a wide range of devices and operating systems to accommodate your customer base. Ensure the solution is compatible with popular mobile payment apps and can be seamlessly integrated into your existing POS system.
Security: Choose a provider that employs robust encryption protocols and complies with industry standards for secure transactions.
Ease of use: Select a solution that offers a simple and intuitive interface for both customers and staff. The scanning process should be straightforward, and the payment confirmation should be clearly displayed.
Customization: Look for an option that allows you to incorporate the QR code in your brand and your way of doing business. This may include integrating the payment QR code in your printed marketing materials or customizing the code with your brand colors and logo.
Transaction speed: Swift transaction processing is essential for a seamless customer experience. Choose a solution that ensures payments are processed quickly.
Cost: Evaluate the pricing model of the provider. Some charge a flat fee per transaction, while others may deliver a subscription-based model.
Support for multiple currencies: If your business deals with international customers or currencies, choose a provider that supports multi-currency transactions.
Setting up a QR code is relatively simple and quick. It doesn’t require any special hardware or scanners, making it easier to use compared to other touch-free payment types. When customers shop in person, paying via QR code can be as simple as clearly displaying the code and allowing them to scan it with their phone’s camera and pay via an online payment processing portal or an app like PayPal.
Here's a quick step-by-step guide on how to get a QR code for your business and accept QR payments with PayPal:
Learn more about how to receive payments from customers using a QR code.
Once you’ve chosen your QR code payment solution, implement these QR code best practices to optimize this new payment method:
As businesses seek new ways to improve experiences and diversify their payment methods, QR codes stand as an innovative solution. By incorporating QR codes into their online and in-person buyer journeys, businesses can seamlessly meet customers across platforms with valuable information — creating a more intuitive path to purchase.
With QR codes, you can start accepting contactless payments in just a few minutes. Learn more about how to sell with QR codes.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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