Webinar: How to boost conversion with an accelerated guest checkout

Introducing Fastlane by PayPal, a new shopper-recognition and guest-checkout tool designed to help businesses optimize their guest checkout and boost conversion.

In a recent webinar, Jason Henretta, PayPal’s senior go-to-market product manager for Fastlane, and Julia Bass, PayPal’s senior manager of merchant marketing strategy, shared insights on the consumer trends that impact conversion and explained how Fastlane can help businesses boost guest shopper conversion during the holiday season — and into 2025.

Why checkout speed matters

“Merchants have aimed to create seamless checkout experiences for customers and historically it’s been centered around the creation of store accounts,” Henretta says. “The reality is that checkout processes are cumbersome. This can significantly impact a merchant’s checkout conversion rate.”

In a 2022 survey, 82% of customers said they have decided against an online purchase because the account registration process was too complicated.¹ Even when customers have an account with a business, 72% of them have still opted for guest checkout.²

Give customers a one-click guest checkout

Fastlane by PayPal helps businesses offer an accelerated guest checkout that can help boost conversion. By recognizing millions of customers across the PayPal network and auto-filling payment and shipping information for verified guests, Fastlane can help businesses increase conversion rates and improve their reach — all powered by the scale and credibility of the PayPal brand.

Customers win because Fastlane enables a fast and easy checkout experience — no password needed. Customers with a Fastlane profile need to only provide an email and a secure PIN-code sent to their phone. Their payment and shipping details will be automatically populated, speeding them through checkout. In fact, Fastlane-accelerated shoppers have been shown to complete guest checkout approximately 32% faster.³

Less friction. More sales.

Businesses win by being able to provide customers with a fast and simple buying experience that can help boost sales. Shoppers with Fastlane profiles have shown to convert at around 80%.⁴

“It’s very impactful for merchants,” Henretta says. “It’s a huge advantage for them coming into the holiday season.”

Early Fastlane adopters are already seeing results. “We implemented Fastlane by PayPal and, so far, are seeing customers with Fastlane profiles speed through checkout with almost an 86% completion rate,” says Dustin Dupus, COO and CFO of Black Forest Décor.⁵

Welcome to the Fastlane

It’s all possible with a simple integration, no matter the size of your business.

And to help businesses speed new and returning shoppers through checkout during the holiday season, businesses can integrate Fastlane with no additional fees through the end of 2024.

To learn more about how Fastlane by PayPal can help your business boost guest shopper conversion, watch the webinar.