The right products and partner lead to an even bigger slice of pie

Dec 20 2021 | PayPal editorial staff

Established in 2015, Appy Pie is a do-it-yourself, cloud-based platform allowing customers with no programming skills to create a variety of digital applications and functions. These include mobile apps, websites, chatbots, graphic design, and automation development.
The 100% online business is based in India and has subsidiaries in the U.S. and U.K. Appy Pie wants to democratise technology by empowering small businesses. Seven million businesses worldwide are using the no-code, drag-and-drop system to get solutions up and running in minutes.
 

Challenge

According to their CEO, Abhinav Girdhar, the ultimate goal, which is reflected in their name, is to make app development “as easy as pie.” They wanted their customers’ buying experience to align with the app experience. Ultimately, they were looking for a way to improve their customers’ buying experience. They were also looking for a partner that could help them with cross border transactions and simplification of the payment transaction. Appy Pie needed a global payments partner that could help reduce churn and increase conversion.
 

Solution

PayPal took a consultative approach to understand Appy Pie’s pain points. By leveraging PayPal’s Reference Transactions, Appy Pie was able to offer a seven-day exclusive free trial to users, which they were unable to do previously. The strategic use of Billing Agreements, used to capture payment information at sign up, created a higher customer adoption rate. The net result was an improved and simplified checkout experience for customers and increased conversion for Appy Pie. “Also, the support that they receive from PayPal is unprecedented,” according to Abhinav Girdhar.
 

Outcome

“PayPal has been a game changer for us and has become our primary payment partner,” Girdhar added. PayPal’s knowledgeable team and delivery of the correct product set, combined with the ease of cross border transactions have strengthened the partnership. Offering scalable and stable technology, PayPal helped Appy Pie convert and maintain customers across all of their channels. PayPal now accounts for 80% of their transactions. Appy Pie’s customers are enjoying seamless checkout experiences while Appy Pie enjoys better tracking and control. Appy Pie is expanding its product offerings and reach into schools, universities, and more. And as they do, they’re confident in knowing PayPal is their trusted payment partner.
 

Success Metrics

  • 55% Increase in PayPal transactions
  • 50% Increase in daily transactions
  • 13,412 New subscriptions year to date

“PayPal has always been an integral part of Appy Pie and it continues to be.”

– Abhinav Girdhar, Appy Pie Founder, www.appypie.com


 
 
Note: Data based on the business' own internal data from 2020. Results may not be typical and may vary substantially by business.
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.
The contents of this site are provided for informational purposes only. The information in this article does not constitute legal, financial, IT, business or investment advice of any kind and is not a substitute for any professional advice. You should always obtain independent, professional accounting, financial, IT and legal advice before making any business decision.

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